Journy. 1 Platform, 5 Benefits - Insights, UGC, WOM, Reviews, Referrals. Brought to you by Advocacy

Get sustained and varied UGC to improve Marketing ROI

User generated content (UGC) like social posts, video testimonials, online reviews is significantly more trusted by consumers than brand content. Journy helps you get varied, sustained and high quality UGC by engaging consumers deeper with your existing content and assets.

Website

Infographics

Blog

Calculator

Packs

Social

Events

Video

TV

Retail

Welcome Video

200

Take a Quiz

200

Profiling Survey

300

Mystery Shopping

500

Buy at a Special Price

1000

Share Unboxing Video

300

Write a Review

1000

Share creative UGC on Facebook

600

Refer a friend

500

UGC created through Journy

Complement polished and consistent looking brand content with varied and authentic UGC, to build greater trust and connection. Check out how brands are getting wide variety of authentic and creative UGC using Journy.

What Clients Say

Lenze Boonstra Head of Global Marketing - Philips Personal Care

“It was something new for us to put an Advocacy Program at the core of our global marketing strategy. I had high expectations from this program but the results in US far exceeded my expectations - 282 authentic, user-generated videos from 380 consumers engaged on Journy. We then saw the same conversion levels and results in Germany and France. This convinces me that this is a scalable model for better consumer engagement, which can give us sustained UGC, reviews and social reccos”

Aditya Sehgal SVP, Global Category Officer, Reckitt Benckiser

“Most digital agencies today provide standard social media services like Facebook Page management, Social listening, Influencers. There is no real differentiation there. Advocacy on the other hand has developed solid IP in engaging consumers to generate authentic word of mouth and varied user content. Journy platform led engagement also generate rich Insights as a bonus. I see continuous refinement in their C2C model and platform since launch, making it more efficient and scalable, than ever”

Deepali Nair CMO, Club Mahindra Holidays India

“Only after seeing the results of our campaign on the Journy platform, did we realize what our happy users can do for us. Thanks to missions done on Journy, our Tripadvisor reviews shot up and a lot of reviews were from people who had never written reviews before. We also had more people checking-in on FB and tagging us in their holiday pics. Our guests love doing these missions and the results have been so good that Journy is going to be an integral part of our marketing going forward”

Shraddha Kohli Country Marketing Manager, Ambipur India

“Advocacy helped us conceptualise and execute an online engagement program on their platform for Ambi Pur. The program worked really well with the young audience it was targeted to. It delivered high levels of engagement which led to an army of young brand advocates who shared their brand stories, wrote reviews online, created content and even influenced others to buy Ambipur. The platform makes engaging with the brand easy, fun and rewarding for consumers.”

Arvind R P VP Marketing, Marico Kaya Enterprises

“The interactive Journy platform made it easy and rewarding for our advocates to talk about us on Facebook, put in reviews online and refer their friends to Kaya. Journy helped us grow the quantity of reviews 12 times, and also doubled our average review rating. Reviews are critical in a service industry as they not only strengthen our online reputation but also provide us useful feedback and insights to improve our service. We are thus creating an always-on engagement program powered by Journy in 2017.”

Why consumers love Journy

Across countries consumers find the byte sized Interactive engagement delivered by Journy, fun, useful and rewarding.

Demo

Contact us to request a demo

Meet any KPI with these 12 Actions

Design engaging journeys with our ready suite of 12 actions. Also create actions on external platforms like SurveyMonkey, PlayBuzz and Typeform, and integrate them within Journy.

Tell

Get quantitative feedback in seconds through single / multiple option polls

Ask

Get rich, qualitative feedback on your product or service

Read

Serve quick tips and other handy info through this light-weight action

Learn

Make your content interactive by adding a quiz that tests what they've learnt

Create

Get visual feedback with authentic photos from users

Say

Get them to voice their opinion and even get creative with this action

Check In

Drive visits to your store/ event by giving them points on checking in

Complete Profile

Get additional data points on your audience by asking them to complete their profile

Share

Get users to influence their social circle by asking them to share content on their timelines

Buy

The ultimate metric is sales. Get users to buy your product (online / offline) and also refer it to friends

Review

Get engaged customers to write meaningful reviews on your platform of choice (Amazon, Tripadvisor, etc)

Invite

Get high quality leads by getting the user to invite their friends to the journey

Track ROI in Real Time

Real time dashboard gives you a clear picture of KPIs achieved and resulting $ value

Easy to Launch & Integrate

No complex integrations, it's plug and play, in less than a week

Works across all form factors

Journy is a mobile first web app but works beautifully across desktops and tablets as well

Easy Integration

Launch as a standalone site or integrate with your website, Facebook page or WeChat

White Label

Customize the look of your Journy site as per your brand guidelines

Tried and Tested

Journy has served 45mn+ actions to consumers in US, Europe, LATAM and Asia over the last 5 years

Brands Getting High ROI Actions

Over 50+ brands have engaged consumers with Journy till now

Meet the Team

Asit Gupta

Founder & Head of ASPAC

23+ years in Marketing across India, Russia, UK, China with P&G, BAT, DDB advertising. Part of the team at BAT which built a $1bn brand with Consumer Advocacy in 1999.

Bert Van Den Berg

Head of US & Europe

25+ years across Benulux, Germany, Korea, China with PwC, Friesland, Philips. Led the first consumer Advocacy program for Philips Oral Care in Korea, in 2005.

Jun Ann Sia

Projects Director

10+ years of Marketing Project experience in luxury retail and consumer goods industry, having served clients across China, ASEAN and Europe.

Marc Fernandez

Product Director

10+ years of Tech Development & Management experience, building products and services across tech startups across Europe and Asia.

Manly Zhang

Technical Director

10+ years across tech starts ups in China building Scalable platforms. Bachelors of Computer Science and Technology from Henan University.

Our Company

Journy is a product of Advocacy WOM Ltd. We have been championing marketing with consumers not @ them, since 2011. Advocacy started off as Asia's first dedicated Word of Mouth agency, and by 2014 had become the world's most awarded WOM agency winning 8 WOMMYs awards at the Global WOMMA summit in US.

Advocacy's core offering has now evolved to Journy. Journy led engagement not only generates varied, trusted and high quality UGC like reviews, video testimonials and social posts but also other high ROI and valuable output like product on-boarding, new FAQs, warm leads, referral sales, profiling data, and store visits.

Advocacy has 4 physical hubs in China, India, Malaysia and Netherlands, from where we are able to deliver High ROI engagement to any client globally. Our team is led by experienced marketers with over 150+ years of cumulative experience. We use technology to solve the #1 marketing problem in a super time starved world - better engagement.

Asit Gupta, is the co-founder of Advocacy. Drop him an email to get started on a Journey of high ROI marketing.

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