User generated content (UGC) like social posts, video testimonials, online reviews is significantly more trusted by consumers than brand content. Journy helps you get varied, sustained and high quality UGC by engaging consumers deeper with your existing content and assets.
Complement polished and consistent looking brand content with varied and authentic UGC, to build greater trust and connection. Check out how brands are getting wide variety of authentic and creative UGC using Journy.
“It was something new for us to put an Advocacy Program at the core of our global marketing strategy. I had high expectations from this program but the results in US far exceeded my expectations - 282 authentic, user-generated videos from 380 consumers engaged on Journy. We then saw the same conversion levels and results in Germany and France. This convinces me that this is a scalable model for better consumer engagement, which can give us sustained UGC, reviews and social reccos”
“Most digital agencies today provide standard social media services like Facebook Page management, Social listening, Influencers. There is no real differentiation there. Advocacy on the other hand has developed solid IP in engaging consumers to generate authentic word of mouth and varied user content. Journy platform led engagement also generate rich Insights as a bonus. I see continuous refinement in their C2C model and platform since launch, making it more efficient and scalable, than ever”
“Only after seeing the results of our campaign on the Journy platform, did we realize what our happy users can do for us. Thanks to missions done on Journy, our Tripadvisor reviews shot up and a lot of reviews were from people who had never written reviews before. We also had more people checking-in on FB and tagging us in their holiday pics. Our guests love doing these missions and the results have been so good that Journy is going to be an integral part of our marketing going forward”
“Advocacy helped us conceptualise and execute an online engagement program on their platform for Ambi Pur. The program worked really well with the young audience it was targeted to. It delivered high levels of engagement which led to an army of young brand advocates who shared their brand stories, wrote reviews online, created content and even influenced others to buy Ambipur. The platform makes engaging with the brand easy, fun and rewarding for consumers.”
“The interactive Journy platform made it easy and rewarding for our advocates to talk about us on Facebook, put in reviews online and refer their friends to Kaya. Journy helped us grow the quantity of reviews 12 times, and also doubled our average review rating. Reviews are critical in a service industry as they not only strengthen our online reputation but also provide us useful feedback and insights to improve our service. We are thus creating an always-on engagement program powered by Journy in 2017.”
Across countries consumers find the byte sized Interactive engagement delivered by Journy, fun, useful and rewarding.
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Design engaging journeys with our ready suite of 12 actions. Also create actions on external platforms like SurveyMonkey, PlayBuzz and Typeform, and integrate them within Journy.
Get quantitative feedback in seconds through single / multiple option polls
Get rich, qualitative feedback on your product or service
Serve quick tips and other handy info through this light-weight action
Make your content interactive by adding a quiz that tests what they've learnt
Get visual feedback with authentic photos from users
Get them to voice their opinion and even get creative with this action
Drive visits to your store/ event by giving them points on checking in
Get additional data points on your audience by asking them to complete their profile
Get users to influence their social circle by asking them to share content on their timelines
The ultimate metric is sales. Get users to buy your product (online / offline) and also refer it to friends
Get engaged customers to write meaningful reviews on your platform of choice (Amazon, Tripadvisor, etc)
Get high quality leads by getting the user to invite their friends to the journey
Consumers get points for doing actions, which they can redeem for rewards (virtual or real). Real time Leaderboard creates a sense of competition and achievement.
Create pre-set journeys by user personas, and once users are profiled they automatically get assigned to a Journey uniquely relevant to them. No cookie cutter actions.
Give users online codes or physical coupons (to print) at preset points in the journey.
Real time dashboard gives you a clear picture of KPIs achieved and resulting $ value
No complex integrations, it's plug and play, in less than a week
Journy is a mobile first web app but works beautifully across desktops and tablets as well
Launch as a standalone site or integrate with your website, Facebook page or WeChat
Customize the look of your Journy site as per your brand guidelines
Journy has served 40mn+ actions to consumers in US, Europe and Asia over the last 4 years
Over 40+ brands have engaged consumers with Journy till now
Journy is a product of Advocacy WOM Ltd. We have been championing marketing with consumers not @ them, since 2011. Advocacy started off as Asia's first dedicated Word of Mouth agency, and by 2014 had become the world's most awarded WOM agency winning 8 WOMMYs awards at the Global WOMMA summit in US.
Advocacy's core offering has now evolved to Journy. Journy led engagement not only generates varied, trusted and high quality UGC like reviews, video testimonials and social posts but also other high ROI and valuable output like product on-boarding, new FAQs, warm leads, referral sales, profiling data, and store visits.
Advocacy has 4 physical hubs in China, India, Malaysia and Netherlands, from where we are able to deliver High ROI engagement to any client globally. Our team is led by experienced marketers with over 150+ years of cumulative experience. We use technology to solve the #1 marketing problem in a super time starved world - better engagement.